UMKC Nursing Online Campaign

The School of Nursing and Health Studies embarked on an online marketing campaign focused on growing enrollment in their online programs. They partnered with an outside marketing agency on the initial creative concept and management of ad placements, but my team was tasked with creating the landing page and implementing it on our servers. In cooperation with our chief marketing strategist I liaised with this outside agency and helped to provide creative direction and coordination with our internal IT staff.

As the campaign developed, I designed, tested and developed three landing pages in very short time frames. In one instance, I created a page from start to finish in a matter of hours. I also worked with IT to link the form up to a database and worked with the outside agency to implement tracking tags and continue to optimize the pages. I also helped to develop a communication plan for the school to use in following up with inquiries once they were generated.